When Channel 4 asked us to produce some custom confetti for their epic John Smith's Grand National 2013 advert, we were only too delighted to help. The advert features a wedding scene with confetti fluttering around the happy couple. However, you could be forgiven for not even noticing the confetti, let alone the shape of it.
Fast forward to the new teaser advert and you see the scene from the wedding's perspective, when it becomes clear that each piece of confetti is a horseshoe. It's a wonderful attention to detail and one we felt compelled to share. It makes you appreciate how much effort went into the whole advert.
Custom cut confetti
We drew up the shape, had the cutters made then custom cut the confetti and packed everything off to Liverpool along with a Miniblower confetti cannon.
All this was done in just over a week here in the UK. We are often faced with tight deadlines, especially when it comes to adverts. Custom cut confetti is a speciality of ours, and we will always try to help within given time constraints, but the more warning we have the better.