To draw attention to the lack of openness regarding homosexuality in the Premier League, Paddy Power chose Brighton Pride for their activation involving an open top bus in the parade and ‘Paddy’s Angels’ in Preston Park.
PR agency, Officer and Gentleman, approached Confetti Magic to provide T-shirt cannons and two big confetti moments, firstly, as the bus passed by Paddy Power’s Brighton shop and secondly when the bus arrived in Preston Park.
At the shop, remote control cannons fired shots of confetti from the balcony as the bus unleashed a torrent of rainbow confetti from the top deck.
Ian Woodroof, Managing Director of Confetti Magic, explained ‘to highlight that none of the 500 players in the Premier League openly identify as gay or bisexual, the bus will appear to be empty’.
This posed a problem as to who would operate the cannon as not one could be seen. With the help of Commbus, the bus’s operator, a Stadium Confetti Blaster was lifted into position using a fork lift truck.
‘We could then operate the auto-feed cannon remotely from the lower deck’ Ian added, ‘and as the bus arrived at the end of the parade, a second, bigger blast was released to make sure everyone knew we’d arrived’.
Throughout the day, 4 green-winged, male models, armed with Confetti Magic’s T-shirt cannons launched volleys of rainbow pants around the festival site. With 5000 pairs up for grabs, much of the previous day was spent rolling the pants to fit down the barrels, ensuring that the ‘lucky pants’ flew high into the air to find their lucky new owners.
Take a look at Paddy Power's promo below.