As well as learning more about the business and their colleagues, Iceland believes their conferences should also be fun – a place where their employees can let their hair down and enjoy themselves.
And this year’s store managers’ conference at The ACC Liverpool was no exception.
Confetti Magic were initially approached to supply stress ball cannons for the management team to fire as they took to the stage. After a discussion with the event organiser, this was expanded to include CO2 jets, confetti cannons, pyrotechnics, spark machines and bubbles.
After the keynote speeches, the afternoon session took a more informal approach with exciting new products revealed to the store managers and the announcement of a huge prize up for grabs.
So how would you spend £10,000? Various ideas were offered, such as a motorbike, at which point a motorbike display team burst into the arena, performing stunts and jumps over the stage. Confetti Magic added to the spectacle with CO2 jets and Spark Streams, finishing with a hit of pyrotechnics across the front of the stage.
The awards were next and as each winner walked to the stage to accept their award, we accompanied them with more CO2 jets and sparks.
With the formal part of the day over, the room was re-set for the gala evening.
Walk about acts performed amongst the guests along with acrobatic stage acts as food was served.
After dinner, first to take to the stage to get everyone up dancing was Steps. The audience was quick to respond with the dance floor full even before the first note was played.
As the guests cheered for more, Craig David took to the stage to see the entertainment continue late into the night.
To add special effects to your conference, contact firstname.lastname@example.org or call 01582 723502. www.confettimagic.com